Many products for sale seem to scream at us, "Buy me! Buy me!" Advertising is a big business in our world with many products 1.   for our attention. Think of the last time you bought clothes. You probably noticed the 2.   of colors, patterns, fabrics and brands you could 3.   from. Which kind of soft 4.   would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren't always what they seem. Sometimes advertising is deceptive and as 5. , we must be careful about what we choose to buy. It is important to learn to 6.   products and identify our purpose in purchasing the things we need. Coupons are also a form of advertising. Sometimes fast food is tempting because a coupon is offered, even though there are more healthy choices for eating. The good thing about advertising is that it helps people to 7.   and refine their choices.

In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8.   to. Inspiring ads cause individuals to take action and even save lives. 9.   in America, for example has been reduced over the years because of the creative Public Service advertisements that the council 10.   "Please, please don't be a litter bug, 'cause every 'litter bit' hurts." Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.